About Marcel Wiedenbrugge

Early 2008 I founded WCMConsult. I have an educational background in international marketing (BBA Commercial Economics, international marketing) and practical experience of 23+ years in sales (B2B, wholesale, retail), credit management, service management and credit management software (OnGuard). 

As with many people in this profession, I incidentally got involved in credit management when I started to work for Yamaha Music Instruments Europe. My previous experience in sales proved to be a great asset, since credit management is not only about making sure that your customers are able and willing to pay you but also and more importantly about maintaining relationships with your customers - not debtors - as well as your colleagues. When I got the opportunity to combine credit management with (technical) service management, I noticed the importance of an integrated approach. Where people work, things sometimes go wrong and that simply means that you have to solve those issues. In order to do that effectively, you do not only need to know your customers well, but also the procedures within your own organization and colleagues from other department you may need to collaborate with. Therefore, sound communication, collaboration and (customer) relationships are so important in this profession. After almost 9 years at Yamaha, I started to work for OnGuard, one of the leading credit management software developers in Europe. It was a logical step as my work for OnGuard combined account management, software, sales and market development. 

When I started WCMConsult I decided to write a book about credit management and how to make that more efficient and effective with the use of credit management software. Though writing a book is a solitude and time consuming activity, I wrote it with the idea to help the reader to better understand what credit management is actually about and how software can help organizations to further optimize their quote to cash processes and performance.

Desk and field research is one of the activities I really like to do. As such I take much effort to keep knowledge up to date and maintain a large international knowledge base of articles, reports, surveys on other relevant information sources.  This research covers a wide range of topics such as: (international) business culture, customer relations management, query / complaint / service management, cash flow and working capital (optimization), BASEL II,  optimization of the quote to cash (Q2C) cycle, credit (risk) management software  and numerous other related topics. Clients who lack time or knowledge can benefit from this extensive knowledge, which grows continuously. My geographical focus lies on Europe and Asia.

Continuous learning and researching ensures that customers will have up to date knowledge available.